By Marco Spies and Katja Wenger
 
Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are now only part of interactive brand identity. Digital touchpoints are becoming more widespread and more complex in their design demands, embracing apps, chatbots, interactive billboards, virtual and augmented reality and more. The interface is now the brand, which means that conception, design and technology must go hand in hand at every stage, keeping the needs of users front and centre.

This extensively updated edition of Branded Interactions is an essential handbook for professional digital designers and those just starting out. It guides the reader through the process of digital brand design in five key phases: discovering a demographic, defining an action plan, designing an interface, delivering a quality product, and distributing the design to the market. Packed with real-world examples, it incorporates a wealth of practical design advice and diagrams to help build a solid framework for any project – incorporating brand strategy at every stage while remaining flexible enough to let creativity shine.
 
WHO NEEDS THIS BOOK?
Branded Interactions is a practical handbook for professionals in the field of digital media and those just starting out. It provides help and inspiration for all those involved with or interested in the design of interactive brands, whether beginners or professionals. It can be used by freelancers, lone designers who work for smaller local companies, and by concept developers and designers at big agencies working on international brands. It’s useful for:
 
UX and UI designers
interaction designers
content developers and information architects
Flash and motion designers
information designers and generative designers
corporate designers
product designers

In addition, the book offers helpful information on project planning and methods for all those who work on BIxD projects, on both the agency and the client side:
 
 
brand consultants and strategic planners
project and product managers
brand and marketing manager
web and software developers